Areas of Interest

Comparison of Attention Behaviour Across User Sets through Automatic Identification of Common Areas of Interest

Abstract Eye tracking is used to analyze and compare user behaviour within numerous domains, but long duration eye tracking experiments across multiple users generate millions of eye gaze samples, making the data analysis process complex. Usually the samples are labelled into Areas of Interest (AoI) or Objects of Interest (OoI), where the AoI approach aims to understand how a user monitors different regions of a scene while OoI identification uncovers distinct objects in the scene that attract user attention.